The Psychology of Push Notifications

Our brains love push notifications. By leveraging the biases that feed our brains, you can create effective, revenue-driving push notifications.

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Availability Bias

The tendency to think examples that come to mind readily are more representative than is actually the case. 

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Attentional Bias

The tendency to focus on some elements when ignoring others. We don't actually consider all outcomes and possibilities when making a decision!

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Social Proof

The tendency to participate in something or take action because other people are doing the same thing.