The Psychology of Push Notifications

Our brains love push notifications. By leveraging the biases that feed our brains, you can create effective, revenue-driving push notifications.


Availability Bias

The tendency to think examples that come to mind readily are more representative than is actually the case. 


Attentional Bias

The tendency to focus on some elements when ignoring others. We don't actually consider all outcomes and possibilities when making a decision!


Social Proof

The tendency to participate in something or take action because other people are doing the same thing.