With viewership of traditional sports events down, sports bars and restaurants need new entertainment offerings. In this report, we dug into some of the reasons why viewership is down — and the rising interest in esports as the future of in-venue sports entertainment.
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Our report reveals three crucial facts: younger generations aren’t engaging with traditional sports as much as previous generations, fans of esports feel unwelcome in sports bars and restaurants and that sports bars and restaurants that make their venue welcoming to esports fans open up a brand new revenue opportunities.
Only 24% of Gen Z report interest in traditional sports.
72% of esports fans indicated they would watch their team play in a sports bar or restaurant if they knew the venue would show the game.
But 2 out of 5 esports fans say sports bars and restaurants aren’t welcoming environments.