Key Findings

Our report reveals three crucial facts: younger generations aren’t engaging with traditional sports as much as previous generations, fans of esports feel unwelcome in sports bars and restaurants and that sports bars and restaurants that make their venue welcoming to esports fans open up a brand new revenue opportunities.

Only 24% of Gen Z report interest in traditional sports.

72% of esports fans indicated they would watch their team play in a sports bar or restaurant if they knew the venue would show the game.

But 2 out of 5 esports fans say sports bars and restaurants aren’t welcoming environments.