May 18, 2021 at 11 AM ET
Digital transformation has affected all aspects of our lives — except for in-store advertising. Why? Generally, businesses don't think of their in-store customers as being an advertising audience. They thought these folks didn't want to shop and engage online, but they do! Capturing them in-store is the last big advertising opportunity we have.
Learn how you can capture your in-store audiences with Rishad and Gian.
Gian Fulgoni
Executive Chairman at VarcodeGian Fulgoni is well-known for his huge success with growing and scaling public companies. He currently serves on the boards of multiple companies, including PetMeds, Prophet, Fluree and QualSights.
Rishad Tobaccowala
Chairman of the Tobaccowala FoundationRishad works closely with leadership teams to increase productivity by unleashing the potential of their talent. He is the former Chief Growth Officer at Publicis Group and is a renowned author and futurist.
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While out-of-home/in-store advertising has been extremely hard to crack, businesses today have an incredible opportunity to leverage digital platforms to reach and engage with in-venue audiences, capture new customers and increase online sales.
Business owners who are willing to embrace this final frontier of in-venue marketing will be able to increase revenue and attract new customers by reaching out to a sizable audience that is often ignored.
